iBeacon Primer Part I: Mythbusting
Since Apple stealthily announced the inclusion of iBeacons as a part of iOS7 at WWDC in June 2013 there has been a lot of journalistic hyperbole about iBeacons revolutionising physical retail by sending offers and customised information direct to your phone. The truth is that iBeacons don’t actually transmit content – they transmit a location, enabling […]
Combinations in Weather Forecasting
Combinations are a big part of how we get things done at R/GA. From the Nike+ FuelBand to Google Wallet to McCormick Flavorprint, our greatest successes have come from interesting combinations of diverse people with varying skills. Combinations of ad tech and creative intuition. Combinations of ideas that create tension and, ultimately, breakthroughs that propel […]
It’s Puzzle Time!
Welcome to the inaugural R/GA Techblog Crossword Puzzle! Coincidentally, this is also the first crossword puzzle I’ve ever constructed. I’ve been an avid puzzler for over 20 years and I’ve followed the blogs by a number of constructors, but until recently I’ve never taken a stab at it myself. The general theme of this […]
R/GA @ SXSW 2014
SXSW is quickly approaching and we’re pleased to announce a host of panels and workshops featuring R/GA employees. Mark your calendars and come check out our sessions – we’d love to see you there! Friday, March 7 Title: Big Data Inverted: The Best Candy from Strangers? Who: Chris Colborn, EVP, Global Chief Experience Officer […]
Hackathons: It’s about innovation.
During the last six months members of R/GA’s Buenos Aires (BA) office have participated in a number of hackathons. Hackathons are no longer the geeky playground of full time techies. The best hackathons unite people from a variety of disciplines and backgrounds to focus participants on interesting, rewarding, and unique problems. This has lead to […]
The Shadow DOM
For anyone who has worked on a large team to create a rich UI framework, the need for better encapsulation of the DOM is apparent. Style collisions and painful namespacing techniques lengthen development processes. Worse, the sometimes unavoidable need for complete encapsulation forces us to resort to the ugly and evil iframe. A better form […]
Stay Away from the Light, Java
A few years ago, Java was eschewed by hipster coders on fixie bikes who sneered at its verboseness and poured scorn on the sclerotic pace of Java development. Sadly, they were right. Java had taken a wrong turn by favoring container-based architectures like JEE, resulting in bloated application servers that doled out centralized services like […]
3 Tips for Effective Markup (from Zero to Hero)
Starting a new layout can sometimes seem intimidating. Translating a PSD into code can be a long process but don’t let it overwhelm you. Just keep these 3 easy steps for organizing your work in mind and deliver a cleaner solution. Visualize your HTML structure with no CSS to ensure the structure makes sense without […]
Bitcoin – libertarian economic dream, geeky fad, or black market nightmare?
Since its theoretical inception in 2008 courtesy of a pseudonymous developer known only as “Satoshi Nakamoto” Bitcoin has gained both interest and notoriety, but does it actually have the potential to become a usable long-term currency? Although Bitcoin is promoted as an “experimental digital currency,” many detractors have cited Bitcoin’s highly volatile exchange rate, inflexible supply, […]
Phonebloks and Project Ara – Motorola’s Hail Mary?
The announcement by Motorola last week of the previously undercover Project Ara and their partnership with the Phonebloks community is potentially huge news from a one-time giant, and arguably the creator of the entire cellphone industry. On 10 September 2013 Dave Hakkens posted a YouTube video and the Phonebloks website, calling for people to back his plan to create a revolutionary […]
- August 2015
- March 2015
- February 2015
- January 2015
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- November 2009
- August 2009
The postings on this site are the thoughts and opinions of the individual contributors and do not necessarily represent the positions, strategies or opinions of R/GA, The Interpublic Group of Companies, Inc, or their clients.