February 2015
3 Secrets to Building Billion-Dollar Apps
1. When it comes to developing mobile applications, no design method is easier or more cost-effective than paper-based prototyping. When you’re working with paper, you’re free to make conceptual modifications to your design without suffering the economic burden traditionally associated with app development. Paper-based prototyping lends you the economic flexibility to pivot, or change directions, […]
Quality Assurance Fails When Coca-Cola Tweets Excerpt From Mein Kampf
Coke received a lot of flack when their #MakeItHappy Campaign inadvertently tweeted an excerpt from Adolf Hitler’s “Mein Kampf.” Coke ultimately terminated the campaign, but not before Gawker cashed in on the prank. As Quality Assurance at R/GA, we challenge ourselves through out-of-the-box thinking to learn from mistakes, even when they are not our own. If […]
2015 Is the Year Beacons Break Through
2015 is predicted to be a big year for beacons, with some analysts suggesting that beacons could influence up to 7% of sales at US retail stores operated by the top 100 retailers this year. The Apple-owned iBeacon standard is the current market leader, with beacon suppliers like Estimote now established as approved hardware manufacturers, and […]
