SXSW 2016 Voting Is Open
The 2016 SXSW PanelPicker is now open for public voting, and multiple R/GAers have submitted their ideas which showcase their expertise. Check out this year’s topics and let the voting commence! *Please note that you will need to create an account in order to vote, but it only takes a second. Kate Rush Sheehy (R/GA […]
The CAP Theorem in Real Life
The CAP theorem, also known as Brewer’s theorem, states that it is impossible for a distributed computer system to simultaneously provide all three of the following guarantees: Consistency Availability Partition tolerance Consistency means that all nodes see the same information at the same time, which implies that when a piece of information is written to […]
What You Need to Know About Smoke/Regression Testing
Every project is unique. However, many projects share common features such as: page loads, some type of content, functionality, URL redirect, frequent use, etc. This familiar structure makes it relatively easy to design a Smoke suite, which includes test cases addressing the most critical functionality. A basic Smoke suite, applied to any project, can include: […]
3 Secrets to Building Billion-Dollar Apps
1. When it comes to developing mobile applications, no design method is easier or more cost-effective than paper-based prototyping. When you’re working with paper, you’re free to make conceptual modifications to your design without suffering the economic burden traditionally associated with app development. Paper-based prototyping lends you the economic flexibility to pivot, or change directions, […]
Quality Assurance Fails When Coca-Cola Tweets Excerpt From Mein Kampf
Coke received a lot of flack when their #MakeItHappy Campaign inadvertently tweeted an excerpt from Adolf Hitler’s “Mein Kampf.” Coke ultimately terminated the campaign, but not before Gawker cashed in on the prank. As Quality Assurance at R/GA, we challenge ourselves through out-of-the-box thinking to learn from mistakes, even when they are not our own. If […]
2015 Is the Year Beacons Break Through
2015 is predicted to be a big year for beacons, with some analysts suggesting that beacons could influence up to 7% of sales at US retail stores operated by the top 100 retailers this year. The Apple-owned iBeacon standard is the current market leader, with beacon suppliers like Estimote now established as approved hardware manufacturers, and […]
R/GA @ SXSW 2015
SXSW is quickly approaching and we’re pleased to announce a host of panels and workshops featuring R/GA employees. Mark your calendars and come check out our sessions – we’d love to see you there! Saturday, March 14 Title: Adv. Brand and Marketing for Early Stage Companies Who: Paul Dery, Executive Creative Director (R/GA Austin) […]
IoTBue Workshop – Getting closer to a real IoT device
Recently the Buenos Aires Internet of Things (IoTBue) Meetup held a workshop to train developers on IoT development from scratch. This workshop was hosted by developers from R/GA, Patagonia Technology and Cran.io. The goal was simple: build a Nest thermostat clone in 6 hours. We split the exercise into 3 phases. We established communications with the sensors, then added a […]
Google Outside: A Story Telling Platform
We recently launched the second iteration of the Google Outside DOOH Campaign in London, showcasing the best of Google’s Search App (GSA) mobile application. Our challenge was to bring contextually-aware stories to hundreds of digital screens around the city, and provide a unique and relevant experience to each and every location. This had never been […]
Building Heineken’s “Open Your City” Platform
R/GA London recently launched @wherenext (http://openyourcity.heineken.com), aimed at providing venue recommendations based on social media activity, via a tweet response and web app. The app shows the five hottest venues and a heat-map of activity in the user’s vicinity. During the discovery phase, we were surprised to find that nobody was successfully cross-referencing genuinely real-time […]
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