Scalability
The CAP Theorem in Real Life
The CAP theorem, also known as Brewer’s theorem, states that it is impossible for a distributed computer system to simultaneously provide all three of the following guarantees: Consistency Availability Partition tolerance Consistency means that all nodes see the same information at the same time, which implies that when a piece of information is written to […]
Google Outside: A Story Telling Platform
We recently launched the second iteration of the Google Outside DOOH Campaign in London, showcasing the best of Google’s Search App (GSA) mobile application. Our challenge was to bring contextually-aware stories to hundreds of digital screens around the city, and provide a unique and relevant experience to each and every location. This had never been […]
Building the Nike 10K Registration for Scale
A few months ago we launched a registration site for the Nike 10k race in Buenos Aires. Keeping the site performing while under load was a major concern for the client, so we carefully considered the site’s architecture. Ultimately we mixed and matched best-of-breed tools to create a solid infrastructure. Our backend consisted of: AWS, with a Elastic […]
5 Tips for Getting the Most out of Your BaaS
I recently launched an iOS app called 2by2. The app allows users to combine digital artwork to create new “double exposure” art, which users can share or combine again. I decided to use Parse for the backend since it provides time-savers like social login, push notifications and data storage out of the box. The infrastructure handles security and scaling […]
Connected-Devices, Node.js, Arduino, Responsive, NoSQL in a Box, and the ClockPareil
Some experts think connected-devices will increase productivity by several trillion dollars in the coming years. From jet turbines to industrial food processing machines, there are over three million different types of machines that can be controlled and maintained more efficiently with help from the internet. Hoping to learn more, I found time over the vacation to […]
The best hackathon teams combine technology, creativity and strategy
I spent this weekend at Hack // Meat, a hackathon focused on bringing change and innovation to the way meat is currently produced, processed, distributed, sold and consumed. The event brought together over 100 people from almost 10 states, and the 15+ teams worked on a wide range of hacks from scheduling systems to marketing […]
Rapid Development with PaaS Providers
As an end-to-end hacker, I frequently need to quickly stand up a server up for quick demos, POCs, micro campaigns, or to host some services for my mobile apps. The need for a flexible, quick-to-market, pay as you go platform with tons of development choices has prompted me to explore the PaaS market, which is […]
DART – Google’s new programming language of tomorrow
The opening keynote at this year’s GotoCon in Denmark gave us our first view of Dart, Google’s new programming language. This post is about the findings and discussions that were circling at the conference, starting with why this has come about in the first place. Javascript has had a colourful history. It hasn’t always been […]
10gen Presents mongodb For Developers at R/GA U
If there’s one thing we’ve come to expect from our clients it’s that they will come to us with interesting problems that require creative solutions. Sometimes these solutions take us into uncharted territory. For that reason, it’s essential we stay on top of the latest industry trends. A few years ago R/GA University was established […]
Build Apps Linked to Times Square!
Now, for the first time, your app can link directly to 19,000 square feet of LED screens in Times Square with one AJAX call. What makes this possible is a new API created by R/GA in collaboration with TS2 the Thomson-Reuters/NASDAQ alliance. This simple collection of methods (code named Pomegranate) enables apps to push text and images to fourteen […]










