November 2014
Google Outside: A Story Telling Platform
We recently launched the second iteration of the Google Outside DOOH Campaign in London, showcasing the best of Google’s Search App (GSA) mobile application. Our challenge was to bring contextually-aware stories to hundreds of digital screens around the city, and provide a unique and relevant experience to each and every location. This had never been […]
Building Heineken’s “Open Your City” Platform
R/GA London recently launched @wherenext (http://openyourcity.heineken.com), aimed at providing venue recommendations based on social media activity, via a tweet response and web app. The app shows the five hottest venues and a heat-map of activity in the user’s vicinity. During the discovery phase, we were surprised to find that nobody was successfully cross-referencing genuinely real-time […]
