November 2011
Copying Code is Like a Copying a Logo
Like logos and taglines, code is a powerful way to reinforce brand identity and attract customers; in many respects, code is similar to a branded typeface. Just as appropriating choice copy and visual assets is a sly way to bootstrap a company’s brand, swiping code can give a lift too. For example, shortly after we launched a […]
DART – Google’s new programming language of tomorrow
The opening keynote at this year’s GotoCon in Denmark gave us our first view of Dart, Google’s new programming language. This post is about the findings and discussions that were circling at the conference, starting with why this has come about in the first place. Javascript has had a colourful history. It hasn’t always been […]
