March 2014
Getting Real with Connected Devices
In early February, IxDa, the world’s leading UX conference, took place in Amsterdam. R/GA conducted a workshop on physical prototyping which was lead by myself, Ilia Uvarov and Stuart Taylor. This main initiative was for R/GA to build a presence at the conference and spot potential talent. The workshop illustrated how UX and tech can […]
WordPress Tips I Wish Someone Had Told Me
Over the past few years, I have had the opportunity to work on several internal and external WordPress-based R/GA websites. My experience and knowledge of the WordPress CMS has grown with each new project, and here are the tips and tricks that I’ve used most often.
Lessons From Google’s Data-Driven Design Experiments
A recent Guardian article (http://www.theguardian.com/technology/2014/feb/05/why-google-engineers-designers) describes Google’s successful use of data to determine the right shade of blue for hyperlinks in the Gmail product, resulting in a $200M in additional revenue per year. According to Dan Cobley: In the world of the hippo (highest paid person’s opinion), you ask the chief designer or the marketing […]
iBeacon Primer Part II: iBeacon vs. Geofencing
In Part I of our iBeacon series my colleague Andy Hawkes introduced the concept of iBeacons. My team and I have also been playing around with the creative possibilities of this new technology and testing its technical limitations. On our floor we’ve configured a Raspberry Pi as an iBeacon and have been working with at least one […]
iBeacon Primer Part I: Mythbusting
Since Apple stealthily announced the inclusion of iBeacons as a part of iOS7 at WWDC in June 2013 there has been a lot of journalistic hyperbole about iBeacons revolutionising physical retail by sending offers and customised information direct to your phone. The truth is that iBeacons don’t actually transmit content – they transmit a location, enabling […]