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SXSW 2016 Voting Is Open
The 2016 SXSW PanelPicker is now open for public voting, and multiple R/GAers have submitted their ideas which showcase their expertise. Check out this year’s topics and let the voting commence! *Please note that you will need to create an account in order to vote, but it only takes a second. Kate Rush Sheehy (R/GA […]
What You Need to Know About Smoke/Regression Testing
Every project is unique. However, many projects share common features such as: page loads, some type of content, functionality, URL redirect, frequent use, etc. This familiar structure makes it relatively easy to design a Smoke suite, which includes test cases addressing the most critical functionality. A basic Smoke suite, applied to any project, can include: […]
IoTBue Workshop – Getting closer to a real IoT device
Recently the Buenos Aires Internet of Things (IoTBue) Meetup held a workshop to train developers on IoT development from scratch. This workshop was hosted by developers from R/GA, Patagonia Technology and Cran.io. The goal was simple: build a Nest thermostat clone in 6 hours. We split the exercise into 3 phases. We established communications with the sensors, then added a […]
Tech + Journalism: HackHackers Media Party @ Buenos Aires
We recently took part in the 3rd annual HackHackers Media Party in Buenos Aires, an event that combines Technology with journalists from all around the world. The goal was to share, learn, and create new ways to consume and produce media. We were mesmerized by some of the trends in this space, from how to […]
Six Questions To Ask A Product Development Team In Trouble
We’ve all been a part of it. A disorganized project with unrealistic deadlines and an indecisive client. How can we turn this situation into a positive outcome that enables us to move forward? To get the conversation started, get the internal team in a room and start with these six questions: 1. What has been […]
Getting Real with Connected Devices
In early February, IxDa, the world’s leading UX conference, took place in Amsterdam. R/GA conducted a workshop on physical prototyping which was lead by myself, Ilia Uvarov and Stuart Taylor. This main initiative was for R/GA to build a presence at the conference and spot potential talent. The workshop illustrated how UX and tech can […]
Lessons From Google’s Data-Driven Design Experiments
A recent Guardian article (http://www.theguardian.com/technology/2014/feb/05/why-google-engineers-designers) describes Google’s successful use of data to determine the right shade of blue for hyperlinks in the Gmail product, resulting in a $200M in additional revenue per year. According to Dan Cobley: In the world of the hippo (highest paid person’s opinion), you ask the chief designer or the marketing […]
