May 2013
3 Tips for Keeping Your Brand’s Ecosystem in Bloom
Managing large digital evergreen platforms for brands isn’t an easy task. Various needs and ideas come up over time and the platform must be nimble enough to respond to new insights and changes quickly. Furthermore, the trending concept of functional integration makes it necessary for the main project be supported by other campaigns with different […]
R/GA Plan B at SxSW
Who better than the R/GA Austin office to help guide the masses though the almost 1200 sessions and panels than veterans of the conference who also happen to live here. The idea for Plan B was simple – help people find an alternative if the session they wanted to see was either sold out, or […]
Making the Abstract Concrete
Why prototype an application before building it? The common answer to this question is well known: to get more accurate requirements. But what’s behind this? Does a project that develops a prototype produce better requirements than one that doesn’t? It does. The reason is simple: prototypes make abstract ideas concrete. Here’s a non-prototyping scenario we’ve […]
