Cast Your Vote For R/GA Panels At SXSW
The 2014 SXSW PanelPicker is now open for public voting, and several R/GAers and our partners have submitted presentation proposals. We’ve compiled a list of the proposals below. We hope you will be inspired to vote! Click through the links to find out more information about each topic: Allie Walker – Yo Dawg, Your Startup […]
R/GA and Techstars Launch “Connected Devices” Accelerator
R/GA is pleased to announce the launch of the R/GA Connected Devices Accelerator program, powered by Techstars. This program will source and support 10 startups with innovative ideas that focus on connected devices. It is a three-month, immersive, mentor-driven program, and represents the first-ever accelerator program to bring together the startup community and the world-class […]
Making Prescription Google Glass
After months of waiting, I got the coveted email inviting me to pick up my pair of Google Glasses. After my appointment at Google HQ, my celebration was brief because I struggled with how to deal with Google Glass and my own prescription glasses. I tried wearing both frames at once (disaster) and I tried […]
Meet the first ever tweeting cigarette
Update: This project was featured on FastCo, take a look at the article. E-Cigarettes have gained popularity as a safer alternative for nicotine-craving smokers. But no e-cigarettes have been connected to the Internet. Until now. Prompted by a recent New York Times article and a challenge issued by our CTO John Mayo-Smith, the R/GA Prototype Studio team […]
8 Things to Consider when Selecting a BaaS Provider
Parse visited the R/GA office in March and was bought by Facebook in April. Since then, interest in Backend-as-a-Service (BaaS) has continued to increase. BaaS or MBaas (Mobile-Backend-as-a-Service) saves time and money by simplifying the task of selecting, installing, and configuring your stack and making it easier to write, test and securely deploy backend code […]
The suckiness of software installation
You know what sucks? Having to set up a new computer with all your favourite software and settings. You know what sucks even more? Setting up a tech team with a consistent and reliable development environment. It’s painful, error-prone and time-consuming. Wouldn’t it be great if you could install everything you need with a single […]
3 Tips for Keeping Your Brand’s Ecosystem in Bloom
Managing large digital evergreen platforms for brands isn’t an easy task. Various needs and ideas come up over time and the platform must be nimble enough to respond to new insights and changes quickly. Furthermore, the trending concept of functional integration makes it necessary for the main project be supported by other campaigns with different […]
R/GA Plan B at SxSW
Who better than the R/GA Austin office to help guide the masses though the almost 1200 sessions and panels than veterans of the conference who also happen to live here. The idea for Plan B was simple – help people find an alternative if the session they wanted to see was either sold out, or […]
Making the Abstract Concrete
Why prototype an application before building it? The common answer to this question is well known: to get more accurate requirements. But what’s behind this? Does a project that develops a prototype produce better requirements than one that doesn’t? It does. The reason is simple: prototypes make abstract ideas concrete. Here’s a non-prototyping scenario we’ve […]
Earth Day Combinations at the Whitehouse
Yesterday the President hosted successful young researchers and experimenters on the south lawn of the White House. From bio-fuel algae to nanotube early warning cancer marker tests, the student accomplishments are inspired. A water purification system from high schoolers in Florida was particularly noteworthy because it combines commodity components in a surprising and useful […]
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