Six Tips For Forging A Strong CMO-CIO Partnership
This article was originally published in Forbes. Much has been made of analyst predictions that chief marketing officers will soon outspend chief information officers on technology. Technically minded CMOs are already major buyers of marketing-related technology, and there’s lots of evidence that forward-thinking brands recognize the overlap in accountability and the need to sync the […]
LinkedIn and eHarmony Lesson: Salt or Die
Adding random bits to create a unique input to a one way function would have most certainly prevented the LinkedIn and eHarmony password fiasco last week. If this sounds complicated and expensive, it isn’t; I explained it right here on Techblog last year. It’s called “salting,” it’s been around for decades and it’s practically free […]
Quantifying Quality
A Quality Assurance professional faces one of the most burdensome questions of all specialties in digital media: Go or no-go? In theory a QA professional could be excused for saying “no-go” more than “go“. For one, it is highly unlikely that all defects are fixed or addressed (has that ever happened, really?). In addition, we […]
Rapid Development with PaaS Providers
As an end-to-end hacker, I frequently need to quickly stand up a server up for quick demos, POCs, micro campaigns, or to host some services for my mobile apps. The need for a flexible, quick-to-market, pay as you go platform with tons of development choices has prompted me to explore the PaaS market, which is […]
4 Ways to Keep Your Brand Site Relevant
Co-authored by Ken Erke and Matt Marcus The dot-com as a quarterly updated, rigidly templated content dumping ground is a relic. Consumers expect more from a brand website than the “digital brochures” of the past. In the age of social, the dot-com must be a vital component of the new media landscape–socially integrated, device agnostic, and […]
Creative Destruction is Harder Than it Looks
In “The Jig Is Up: Time to Get Past Facebook and Invent a New Future” Alexis Madrigal criticizes today’s technology start-ups for a lack of innovation. He accuses modern start-ups of tinkering within a narrow mobile/social “paradigm” and thereby failing to break through with the genuine radical innovations of their predecessors (Facebook, Twitter). This criticism […]
The 5 Pillars of Remote Collaboration
When working remotely, context becomes your worst enemy. Teams working together incrementally build-up a wealth of context about what and why and how things are the certain way. These are vital details that are not easily conveyed to those across a continent or ocean (or both). Here are some tips to get over some of […]
Women in Technology
Meet Computer Engineer Barbie. Originally a gag gift, she sits on my desk and reminds me that I am a female in technology. I laugh and roll my eyes at her for her sparkly leggings, bluetooth headset, and pink laptop. I embrace her for her attempt to encourage girls to pursue technology-related fields. And I […]
Take Your Kid to Work Day 2012 at R/GA
On Friday, March 4th, 2012, I participated in my first Take Your Kid(s) to Work Day at R/GA. On this day, I had the pleasure to take part in Web Workshop, an introduction class that teaches kids 9-14 years old the basics of web development. The web is the heart of R/GA, and we couldn’t […]
Prototype it first!
To create innovative brand experiences we typically have to think outside existing paradigms. Understanding a user’s reaction to the paradigm shift is critical but not always easy. Luckily we have tools to anticipate a user’s reaction. Prototyping the idea first can save time and lead to a better end product. Prototypes It’s common to see […]
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