cloud
Google Outside: A Story Telling Platform
We recently launched the second iteration of the Google Outside DOOH Campaign in London, showcasing the best of Google’s Search App (GSA) mobile application. Our challenge was to bring contextually-aware stories to hundreds of digital screens around the city, and provide a unique and relevant experience to each and every location. This had never been […]
Building Heineken’s “Open Your City” Platform
R/GA London recently launched @wherenext (http://openyourcity.heineken.com), aimed at providing venue recommendations based on social media activity, via a tweet response and web app. The app shows the five hottest venues and a heat-map of activity in the user’s vicinity. During the discovery phase, we were surprised to find that nobody was successfully cross-referencing genuinely real-time […]
Parse @ R/GA
Last week Parse‘s CEO & Founder Ilya Sukhar visited the R/GA offices in New York to introduce our development teams to the Parse platform. Parse.com’s mission is to abstract backend functionality into one scalable and fully featured platform. While it’s particularly powerful for mobile apps, there’s no limit to how developers can integrate it into their […]
The best hackathon teams combine technology, creativity and strategy
I spent this weekend at Hack // Meat, a hackathon focused on bringing change and innovation to the way meat is currently produced, processed, distributed, sold and consumed. The event brought together over 100 people from almost 10 states, and the 15+ teams worked on a wide range of hacks from scheduling systems to marketing […]
Rapid Development with PaaS Providers
As an end-to-end hacker, I frequently need to quickly stand up a server up for quick demos, POCs, micro campaigns, or to host some services for my mobile apps. The need for a flexible, quick-to-market, pay as you go platform with tons of development choices has prompted me to explore the PaaS market, which is […]
Using Pusher to Enable the Real Time Web
At the R/GA London Make Day , the London office split into small teams to try and create, well, anything. Whilst some people were more existential, my team aimed to gamify the “Tea Round”, an important part of the London office routine. A key concept of the game was that all users would be kept in sync ‘real-time’. As with any hack day event, development […]
