Building Heineken’s “Open Your City” Platform
R/GA London recently launched @wherenext (http://openyourcity.heineken.com), aimed at providing venue recommendations based on social media activity, via a tweet response and web app. The app shows the five hottest venues and a heat-map of activity in the user’s vicinity. During the discovery phase, we were surprised to find that nobody was successfully cross-referencing genuinely real-time […]
Twitter Tea Time: What’s Happening at Twitter
Over the last couple of months Twitter has been hosting a series of events for developers in their San Francisco HQ. However, because they felt they were excluding a lot of developers that work with their platform they started to sponsor Developer Teatime to share insight with the community and help spread more knowledge of […]
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