social
Building Heineken’s “Open Your City” Platform
R/GA London recently launched @wherenext (http://openyourcity.heineken.com), aimed at providing venue recommendations based on social media activity, via a tweet response and web app. The app shows the five hottest venues and a heat-map of activity in the user’s vicinity. During the discovery phase, we were surprised to find that nobody was successfully cross-referencing genuinely real-time […]
Hackathons: It’s about innovation.
During the last six months members of R/GA’s Buenos Aires (BA) office have participated in a number of hackathons. Hackathons are no longer the geeky playground of full time techies. The best hackathons unite people from a variety of disciplines and backgrounds to focus participants on interesting, rewarding, and unique problems. This has lead to […]
