Marketing
Using Code and Working Software to Inspire others
Successful programmers and technical architects are well known for their ability to deliver rock solid applications, however, it’s their ability to inspire that’s most prized at R/GA. Good programmers execute, while great programmers inspire. In his book, Sketching User Experience, Bill Buxton highlights the importance of sketching as a technique for putting “experience front and […]
The Great Divide
Smart brands realize that to succeed they need to bridge the gap between marketing and IT. North of the Arctic Circle, a top priority for fishermen is to catch and dry enough char to last the winter. Fishermen near the equator race to market before insects and bacteria spoil their catch. Climate is the driving […]
