Best Practices
Learn more from QR Codes
At R/GA we’ve been using and promoting QR codes for years, and it’s nice to see them gaining traction in the mainstream marketplace. You’re seeing them more and more in print advertising, on packaging and on outdoor signs and you’re also seeing increased reports of QR Code usage. When a consumer sees a QR code, […]
8 Lines of Code
I’ve been driving for about 20 years and I’m ashamed to say that I still have only a rudimentary knowledge of the internal workings of a car. I’ve compiled a mental list of important considerations, though — just the simple stuff that prevents real harm. For instance, I know that when jump-starting a car you […]
Over-engineering is like Snoring
A lot of developer cycles are spent discussing the benefits of YAGNI and KISS. On the surface it would seem that there is an army of righteous developers fighting against the demons of over-engineering and maximum complexity. And despite our valiant battles, despite all the books and blog posts and rallying calls from respected technology […]
The Great Divide
Smart brands realize that to succeed they need to bridge the gap between marketing and IT. North of the Arctic Circle, a top priority for fishermen is to catch and dry enough char to last the winter. Fishermen near the equator race to market before insects and bacteria spoil their catch. Climate is the driving […]
