Nick Law: Innovation is Not a Big Idea

In a recent opinion piece for Australia’s B&T magazine, Nick Law, R/GA’s EVP, Global Chief Creative Officer discussed innovation. Not innovation as a big idea, but as a different way of working. A way of working that’s difficult to do if you’re set in your ways. As Nick says,

“When we talk about the transition the advertising industry is making, we’re actually talking about thousands of individuals learning something new. Madison Avenue is learning how to be more like Silicon Valley. Marketers are learning that media is not just for telling stories – it’s for people to use, manipulate, create, and play with. Put simply, it’s software.”

Read more from Nick about how you can change your ways:
Innovation is Not a Big Idea